1. Formats. A full-time presentation
over twelve months could be established in one of three formats: (a) by a text
hyperlink to an URL designated by the organization; (b) by an image/text with a
similar hyperlink(s); or (c) by a text and/or image link(s) to a specially-designed
Clubs.org page with customized information about the
organization. In general, the presentation of these formats will be low-key to
maintain the user-friendliness of Clubs.org.
2. Placement. In support of a specific
association, a text hyperlink or image link could be placed in three ways: (a) on
the home page of the association; and/or (b) on any other page of the association
(e.g. in connection with a special event); as well as (c) on a drop-down menu of the
home page of Clubs.org. If not specific to
any association, an image/text link(s) will be placed (d) high-up on the Clubs.org
home page as per format 1(b) or 1(c).
3. Source. The image and any associated
text will be provided to Clubs.org in an electronic format (gif, jpg, Word) by the
organization or the association. Clubs.org will automatically be granted copyright
to use such images and text online.
4. Fees. With reference to the first
principle above, the following annual fee levels currently apply (excluding VAT):
euro 240 for a hyperlink as per format 1(a); euro 480 for an image/text link as per
format 1(b); and euro 960 for a customized page as per format 1(c). In support of an
association, each fee level covers a combination of placements 2(a), 2(b) and 2(c).
A link could later be revised free, e.g. in connection with a special event. Any
significant revision of the design or content of a customized page would be subject to a
charge of 10-20% of the fee level. Note: euro 1 = about US$ 0.90.
5. Period. An arrangement is normally
agreed for one year at a time. For a period of less than twelve months, the fee
levels of format 1(a) and format 1(b) would normally be calculated on a pro rata basis
plus a fixed charge of 50% of the annual fee. The fee level of format 1(c) would
remain unchanged for any period shorter than twelve months. A brief no-link listing
of previous sponsors of an association would be free (e.g. in connection with a special
event).
6. Sharing. The association and
Clubs.org would share the revenue of the above association-specific
sponsorship/advertising fees 50:50, regardless of who raised the opportunity. The
total fee would be payable by the organization either to Clubs.org or to the association
- in the latter case possibly as a component of an existing total sponsor
contribution in support of the activity of the association.
7. Other. The revenue of any
sponsorship/advertising or e-commerce developed only at the Clubs.org level (i.e. not
specific to any association hosted by Clubs.org) would not be shared with the
associations.
Independent of this policy, it is noted
that each association serviced by Clubs.org will pay an annual service charge as a
contribution to fixed costs of Clubs.org. It is anticipated that advertising and
sponsorship fees eventually will cover the development and maintenance costs of Clubs.org. |
